Brand Voice & Style Guide - Equip De Saints

Equip De Saints – Brand Voice & Style Guide

Rooted in Scripture. Formed for Life.

1. Brand Identity Summary

Equip De Saints is a Christ-centered teaching platform committed to equipping believers with biblical truth and holistic wisdom for spiritual maturity and faithful Christian living.

Our voice reflects:

Authority without arrogance
Compassion without compromise
Depth without obscurity

2. Core Voice Characteristics

All communication on Equip De Saints must embody the following five traits:

1. Biblical

Scripture-centered, not opinion-driven
Faithful to biblical context and sound interpretation
Scripture referenced thoughtfully, not excessively

We speak from the Word, not around it.

2. Pastoral

Shepherding tone
Patient, caring, and instructive
Sensitive to spiritual struggle and growth stages

We teach as those entrusted with souls, not merely readers.

3. Authoritative (Not Authoritarian)

Confident in truth
Grounded in Scripture and theological clarity
Avoids speculation and dogmatism on secondary matters

Authority flows from Scripture, not personality.

4. Holistic

Integrates faith with:
- Work
- Family
- Health
- Leadership
- Culture
Avoids compartmentalized Christianity

Christ is Lord over all of life.

5. Humble

Teachable spirit
Respectful toward differing Christian perspectives
Willing to acknowledge limits of understanding

Truth spoken in love builds the Church.

3. Audience Posture

We write to believers, not at them.

Assume readers are:

Sincere seekers of truth
Spiritually hungry
At varying stages of maturity

Avoid:

Talking down
Over-academization
Casual irreverence

4. Writing Style Guidelines

Clarity Over Complexity

Prefer clear sentences to academic density
Define theological terms when used

Depth Without Excess

Go deep, but remain readable
Avoid unnecessary jargon

Scripture Usage

Cite Scripture accurately
Use trusted translations (ESV, NIV, NKJV, NLT)
Avoid stringing verses without explanation

5. Language & Terminology Standards

Preferred Language

“Scripture teaches…”
“The Bible affirms…”
“In light of the Gospel…”
“Biblically speaking…”

Avoid

“God told me…” (as authoritative claim)
Absolute claims on non-essential doctrines
Sensational or fear-based phrasing

6. Tone by Content Type

Doctrinal Content

Precise
Scripture-heavy
Calm and explanatory

Devotional Content

Warm
Encouraging
Reflective

Apologetics

Respectful
Reasoned
Truthful without hostility

Life & Professional Topics

Biblically framed
Professionally responsible
Clearly educational, not prescriptive

7. Visual & Design Language (High-Level)

Visual Mood

Clean
Reverent
Warm but serious

Imagery

Real people
Learning, teaching, discipleship
Avoid staged or hyper-commercial visuals

Typography

Serif or semi-serif for headlines (authority)
Clean sans-serif for body text (readability)

8. Content Formatting Standards

Clear headings and subheadings
Scripture visually separated (quotes or callouts)
Paragraphs no longer than 4–5 lines
Bullet points used for clarity, not oversimplification

9. Community & Interaction Tone

In comments, forums, and discussions:

Speak graciously
Correct gently
Moderate firmly when necessary
Avoid public shaming or harsh rebukes

We aim to disciple, not dominate.

10. Brand Integrity Guardrails

Never:

Compromise biblical truth for popularity
Chase trends at the expense of doctrine
Reduce Christianity to self-help
Promote personalities over Christ

Always:

Point back to Christ
Equip rather than entertain
Teach with accountability

11. Brand Scripture Anchors

These guide our voice and posture:

Ephesians 4:12 — Equipping the saints
Mark 6:34 — Compassionate teaching
Habakkuk 2:14 — Knowledge of God’s glory
Hosea 4:6 — Knowledge that preserves life

12. One-Sentence Voice Summary

Equip De Saints speaks with biblical authority, pastoral compassion, and humble confidence—equipping believers to live faithfully under Christ’s lordship in every area of life.